KNOW YOUR AUDIENCE
The Oscars will be handed out soon, and it’s a perfect time to keep this in mind: If you’re a business owner or manager, it’s wise to think of yourself as a great film director who’s telling a story. Having directed films, stage, television, and stage productions we noticed that the principles of great directing or filmmaking apply exactly to great marketing.
OK, so you don’t need the baseball cap or the megaphone like a film director. But in order to attract the right “audience,” you do need to communicate something critical – the talents and services of your company. And, you need to connect with your audience – so they will appreciate what you have to offer.
Think about it: When you’re positioning your company, you’ll craft an intriguing ‘script’ which you know as ‘promotional messages’. You’re conveying the fact that you offer something of interest, you do it well, you’ve hired the best talent (even if Tom Cruise isn’t available) and really connect emotionally with those who need your services.
In great drama, you want to evoke emotions and meaningful reactions in your audience to make them laugh or cry. In great marketing communications, you want your audience to buy. They won’t, if they feel there is no compelling reason . . . just as they won’t cry watching a film if the heroine dies and they simply don’t relate to her — or if they’re emotionally conflicted or confused. Continue reading
Preparing a Marketing Plan for your product or service is a real
eye-opening experience. While we all hope that our product or
service will appeal to the masses, the truth is, that may not
happen. Assembling a Marketing Plan first and foremost forces you
to clearly define what you are selling.
From there, you define the demographics of the market for your
product or services. You research on-going or upcoming trends in
the industry, your existing and potential competition and whether
or not the market is already saturated.
And the time to analyze this valuable information is before you
spend money opening the door to your new business venture. A
marketing plan is one valuable tool that will help your business
survive. Continue reading
Pay per click marketing is one of the simplest and fastest ways of sending targeted traffic to any website. Whether you are trying to send visitors to your own website, sell a product online, or build an opt in email list, pay per click marketing has been a guaranteed way to see instant traffic results.
But there is one major problem with pay per click marketing that many individuals have. This problem has been a recurring problem for the past 5 years and it’s getting worse every minute of the day. This problem involves the over excessive cost and non-profitability that occurs when marketing through pay per click search engines. Many marketers deplete their income extremely fast when marketing online through pay per click engines. They set up a pay per click campaign, and within 24 hours , all of their money is drained with no sales, and no leads gained at all. After having this occur, the marketer ends up giving up on pay per click marketing and establishes in his heart that pay per click advertising is the most unprofitable form of advertising on the web today.
This scenario occurs every single day and many marketers give up on marketing their websites because of these tragic results. I was one of these individuals. I spent countless dollars on paid advertising solutions like pay per click search engines and I set up in my heart that I was never going to pay for advertising again. If you lost over $500 in one day from a paid advertising method like pay per click marketing, you will feel the same way! I was determined to find other alternatives for marketing online. Continue reading